The Baker’s Son
Category: Bakery
A heritage bakery reimagined for a new generation, blending Filipino tradition with modern taste and storytelling.
From Flour to Legacy
The Scent of Home
Brief.
A heartfelt narrative that celebrates craftsmanship passed through generations, showcasing the beauty of family, hard work, and cultural pride.
Challenge.
Translating decades of tradition and emotional depth into visuals that feel both nostalgic and fresh for younger audiences.
Warm Light, Honest Craft.
Through lifestyle photography, cinematic food videography, and community-driven social content, the project captures the soul of early-morning baking and the enduring warmth that turns a loaf of bread into a family story.
Watch the film.



